http://dr.lib.sjp.ac.lk/handle/123456789/10850 2026-04-23T11:29:35Z 2026-04-23T11:29:35Z Leon, S.A.J. http://dr.lib.sjp.ac.lk/handle/123456789/10877 2022-03-28T04:27:56Z 2020-01-01T00:00:00Z

Impact of factors of product modification on customer satisfaction Special reference to Apple & Samsung in Northern Region, Sri Lanka Leon, S.A.J. The business becomes highly globalized & competitive in nature, & all the firms are trying to tackle different conditions in acquiring & retaining customers. Product modification is one of the tools used by firms to maintain a competitive edge. The purpose of this study is to examine the effect of product modification on customer satisfaction in the mobile phone industry in the Northern region, Sri Lanka by considering Apple & Samsung companies. Size, colour, design, model, & other features are served as the predictor factors in this study. A structured questionnaire with a five-point Likert scale was used to collect the data. 300 customers were selected as samples & descriptive statistics were used to give general observation of the data. To investigate the relationship & effects of the variables Pearson correlation, simple regression, & multiple regression analysis were used. Results of the study showed that there is a very strong significant relationship between product modification & customer satisfaction & indicated that 90% of the level of customer satisfaction is predicted by product modification & the remaining 10% is determined by other factors. Findings of the study also manifested that all independent variables (Size, Colour, Design, Model, Other features) explained the variation in customer satisfaction by approximately 91% & all the independent variables have a significant impact on customer satisfaction. The results also concluded that Samsung effectively implements product modification strategies towards customer satisfaction than Apple in the Sri Lankan context. This study recommends that the mobile phone companies, which are running their businesses in Sri Lanka, should highly focus on the strategies to modify their products.

2020-01-01T00:00:00Z Weerasooriya, W.A.T. Ananda, M.G.L. http://dr.lib.sjp.ac.lk/handle/123456789/10876 2022-03-28T04:25:19Z 2020-01-01T00:00:00Z

A case for a unified analysis of question constructions in English, Sinhala and Tamil Weerasooriya, W.A.T.; Ananda, M.G.L.

2020-01-01T00:00:00Z Bello, M.B. http://dr.lib.sjp.ac.lk/handle/123456789/10875 2022-03-28T04:19:22Z 2020-01-01T00:00:00Z

Influence of Classroom Conduciveness on Students and Teachers’ attitude towards lessons’ attendance in Kwara South Senatorial District Bello, M.B. The study assessed the influence of classroom conduciveness on students' and teachers’ attitude towards lessons’ attendance in Senior School in Kwara South senatorial district. A descriptive form of survey design was adopted. The multistage sampling procedure was employed in sampling the respondents, which are the senior school II students and teachers from 33 public schools. One thousand one hundred and seventy-six students and teachers were proportionately sampled from 3,609. A – 10 items four-points-Likert scale Researchers’ designed questionnaire was adopted to elicit data, entitled “Teachers and Students Assessment of the Influence of Class Conduciveness on their Attitude towards lesson attendance (TSAICCATLA)”. The mean, standard deviation and z-test at 0.05 alpha level were used in the analysis of the data. The findings revealed that a classroom with poor physical structures of building, ceiling, ventilation, and lighting negatively affects both the teachers and students’ attitude and attendance to lessons. Likewise, Poor classroom facilities that is furniture and fan among others also constituted negative influence on teachers and students attitude to attendance to lessons and lastly, no significant difference existed in the assessment of both the teachers' and students' attitude towards lesson attendance in Kwara south senatorial district. It was classroom conduciveness which influenced students’ and teachers’ attitudes. Thus, it was recommended, that a school administrator should make classrooms conducive to facilitate effective teaching and learning.

2020-01-01T00:00:00Z Lokumannage, A. http://dr.lib.sjp.ac.lk/handle/123456789/10873 2022-03-28T04:16:49Z 2020-01-01T00:00:00Z

Social media and its impact on adolescents’ sense of body image in Sri Lanka Lokumannage, A. This study is based on how social media affects an adolescent’s sense of body image in Sri Lanka. Social media images have a significant impact on body image or potential deviant behavior of an average adolescent. However, one major difference between adults and adolescents is that adolescents are facing the most vulnerable and sensitive period of their life. For this study, the survey method was used to evaluate the social media footprint on adolescents’ body image. Participants in this research study consisted of 100 grade 12 students, 50 females and 50 males (age 18) from 10 selected schools in the Colombo district. The questionnaire consists of 15 questions. Students are asked to indicate their level of agreement on a four-point scale ranging from “definitely disagree” to “definitely agree”. The objectives of the study were to study the importance of social media platforms as attractive & fashionable media outlets, to understand how adolescents compare their body image with those of celebrities that they see on social media, and to determine the pressure adolescents experience from social media to have perfect body images. The following questions were asked: How do social media platforms influence the sense of what constitutes attractive and fashionable body images? Do adolescents feel any pressure from social media to lose weight? Do adolescents compare their body images to celebrities that they see on social platforms? As results it was revealed that social media has a great influence on adolescents’ body images; the researcher measured general body dissatisfaction among adolescents. Secondly, social media has a great influence on how adolescents perceive what is attractive and fashionable. Social media influence a sense of pressure on adolescents to look a certain way (thinner and more beautiful for girls, stronger and more muscular for boys). The study has revealed that the higher the time adolescents spend online the more they are unsatisfied with their bodies, which also leads to the conclusion that media has a negative influence on adolescents’ body images.

2020-01-01T00:00:00Z