http://dr.lib.sjp.ac.lk/handle/123456789/11496 2026-01-07T04:28:17Z 2026-01-07T04:28:17Z De Silva, D. C. H. Wijewardene, L. http://dr.lib.sjp.ac.lk/handle/123456789/12030 2022-09-08T06:47:39Z 2019-01-01T00:00:00Z

A literature review on individual factors affecting the business performance of women entrepreneurs in Sri Lanka De Silva, D. C. H.; Wijewardene, L. Entrepreneurship is considered as a critical factor for the economy of any country, as well as the engine of economic growth, since it leads to generate income locally or internationally and ultimately facilitates economic progression. It emphasizes not only the generating of income but also increasing living standards of the people and accelerating production, etc. Women Entrepreneurship has attracted the attention of the scholars, as being one of the crucial factors of economic growth of a country. Sri Lanka needs to pay high consideration on women entrepreneurship since more than half of thetotal population of the country consists of women. Women entrepreneurship generates new job opportunities to the society and influences the providing of innovative management solutions to the business world. Even though women entrepreneurship can be identified as having a large number of benefits and advantages, still there are barriers and challenges for women when they stand as entrepreneurs. The study is carried out as a literature review with the main objective of identifying the individual factors affecting the business performance of women entrepreneurs in Sri Lanka. According to the study, a large variety of individual factors such as human capital, social learning, financial capability, network affiliation, motivation goals etc. can be identified. The results of the analysis will be useful in implementing practical implications specially to women entrepreneurs, Small and Medium Enterprises, government institutions and regulatory bodies etc. by empowering women to engage with more entrepreneurial activities while overcoming their barriers successfully. With this insight, Sri Lanka is paving a new pathway towards a new growth era through the boosting of women entrepreneurship by ensuring to strengthen therole that women play in the economy.

2019-01-01T00:00:00Z Senaratne, S.I. Samarasinghe, S.M. http://dr.lib.sjp.ac.lk/handle/123456789/12029 2022-09-08T06:42:27Z 2019-01-01T00:00:00Z

Factors Affecting the Intention to Adopt M-Learning Senaratne, S.I.; Samarasinghe, S.M. Over the recent years, emerging technological applications have been used for making student learning more effective and interactive. M-Learning has been one such technological initiative which has shown promising benefits in the higher education context. Even though the importance of mobile learning has been researched by many, the factors influencing mobile learning adoption intention has not been addressed sufficiently, particularly in the Sri Lankan context. Hence, the purpose of this paper was to present a conceptual model to examine the factors influencing the intention to adopt mobile learning by the students engaged in higher education. Based on a comprehensive literature review, this study extended the Technology Acceptance Model (TAM) (Davis, 1989) with mobile self-efficacy, intrinsic motivation to use mobile devices and the system quality of the m-Learning system. The model describes how the aforementioned factors influence the higher education students‟ intention to adopt m-Learning via survey data collected from 151 postgraduate students. The findings suggest that the model explained the factors influencing the intention to adopt m-Learning among students in higher education. In detail, the mobile self -efficacy, system quality and intrinsic motivation significantly influenced the intention to adopt m-Learning. The results could be utilized for increasing the adoption of m-Learning practices and developing mobile applications useful for teaching and learning purposes. This study has incorporated three independent constructs in extending the TAM model; namely, system quality, mobile self-efficacy and intrinsic motivation. These were derived from the IS Success theory, Self-efficacy theory and Self-determination theory respectively. Accordingly, this study intends to address the theoretical gap in the higher education context pertaining to the adoption of mobile learning. Since Mobile Self-Efficacy and System Quality were the most significant factors that affect the perceived ease of use and perceived usefulness, these factors should be given prominence when developing mobile enabled Learning Management Systems within institutions.

2019-01-01T00:00:00Z Samarasinghe, S. Silva, K. http://dr.lib.sjp.ac.lk/handle/123456789/12028 2022-09-08T06:38:55Z 2019-01-01T00:00:00Z

Social Commerce Acceptance: Integrated Model with Collaboration Theories and Technology Acceptance Model Samarasinghe, S.; Silva, K. Social commerce has made a paradigm shift where consumers purchase commodities using social commerce websites. Social media plays a vital role in reaching customers and potential buyers. It has changed the traditional way of marketing into social marketing. Wide acceptance of social media by businesses and consumers apparently have provided enormous research opportunities. Hence, the purpose of the current study was to formulate and validate a comprehensive model to examine consumer intentions of social commerce websites. In this study, Technology Acceptance Model (TAM) was extended with collaboration technology constructs. The model was empirically tested for its statistical validity. Data were collected by administering a survey questionnaire. Structural equation modeling (SEM) approach was used for data analysis. The findings of this study would help to narrow the knowledge gap in this context and will provide valuable information for organizations to develop competitive long-term marketing strategies.

2019-01-01T00:00:00Z Samarasinghe, S. M. Maddumarala, M.G.N. http://dr.lib.sjp.ac.lk/handle/123456789/12027 2022-09-08T06:33:49Z 2019-01-01T00:00:00Z

Factors Affecting Social Commerce Web Sites Usage: An Integrated View Samarasinghe, S. M.; Maddumarala, M.G.N. Commercial activities done through the medium of Internet took a paradigm shift with the introduction of web 2.0. Ecommerce was the first of its generation and followed by social commerce which used social networking platforms as the base for commercial activities. Identifying the factors influencing social commerce usage enable organizations to earn more revenue by investing more on improving those factors. Hence, the purpose of this study was to identify the factors affecting social commerce website usage in the context of Sri Lanka. A conceptual model was developed based on an extensive review of literature. The conceptual model was tested using one hundred and sixty usable responses from postgraduate students. Partial Least Square (PLS) method was used to test the model. Measurement model analysis was used to test the reliability and validity of the measurement instrument. Structural model analysis was used to test the model fit and to test the hypotheses. The results of structural model analysis supported six hypotheses. Perceived usefulness and trust toward members were identified as the most significant factors for social commerce website usage. The findings of this study provided important implications for researchers and practitioners interested in social commerce.

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