Driving Productivity through Innovation: From Thought to Practice, ICBM 2014 http://dr.lib.sjp.ac.lk/handle/123456789/1589 2026-04-23T10:14:41Z 2026-04-23T10:14:41Z Wijethunga, W.M.H.U. Warnakulasooriya, B.N.F. http://dr.lib.sjp.ac.lk/handle/123456789/1614 2023-02-24T08:23:55Z 2014-12-23T05:48:55Z

Destination Image Perception of International Tourists: The Case of Sri Lanka as a Tourist Destination Wijethunga, W.M.H.U.; Warnakulasooriya, B.N.F. Tourism is considered as a growing industry in Sri Lanka and constitutes a major contributor to the Gross Domestic Product. However, with the high competition among destinations worldwide, the image held by travelers on a specific tourist destination is of high influencer to select alternative tourist destinations. Despite the importance of positive images for destinations, more recent literature acknowledges that there is a dearth of research on the influence of nationality on interpretations of destination imagery. Therefore, this study is designed to address the research question of whether the nationality a tourist has any significant impact on the perception they hold on Sri Lanka as a tourist destination. The major objectives are to assess the nature of image perception (IP) of tourists in Sri Lanka and to examine whether image perception varies in terms of the country of the tourist. A single cross sectional research design is employed to collect data through a self administered questionnaire. The unit of analysis and the proxies are the international tourists to Sri Lanka. A sample of 223 international tourists, who came to Sri Lanka during April and May, 2014 has been selected. One way ANOVA was performed to examine the differences among the perceptual evaluation of tourists on the destination image. The analysis shows that the destination image perception varies according to the nationality of the tourists. The implication of this research can be used to develop the tourist marketing mix to suit the image perception of tourists.

2014-12-23T05:48:55Z Hemchandra, D.W.K. http://dr.lib.sjp.ac.lk/handle/123456789/1613 2023-02-24T08:23:21Z 2014-12-23T05:46:57Z

Factors Affecting the Adoption Decision of Voluntary Environmental Management Systems in the Apparel Industry in Sri Lanka Hemchandra, D.W.K. Textile and apparel industry represents41% of total export earnings and 52% of industrial export earnings in Sri Lanka.There are about 350 BOI registered textile and apparel manufacturing factories located islandwide including 16 textile and fabric manufacturing firms. The textile and apparel factories produce sportswear, lingerie, loungewear, bridal wear, safety worker’s wear, swimwear, childrens wear. Apparel manufactured in Sri Lanka are considered as high quality, reliable, socially and environmentally accountable. Specially, Sri Lankan apparel manufactures are considered as pioneers in environmental friendly apparel producers in the world. Therefore, the study aims to examine the factors that affect the adoption decision of voluntary environmental management practices among textile and apparel manufactures in Sri Lanka. Using a pre-tested, and structured questionnaire primary data were collected from 55 factories randomly in the Western province. Volunatry environmental management practices are considered as the dependent variable and regulatory pressures, buyers pressure, competitors pressure, and firm’s characteristics are considered as the independent variables. I measure the effects of each independent variable to the adoption decision based on Poisson Model estimation. The study found that factory chracteristics and buyers pressure are the most significant factors for the firms to adopt voluntary EMS.

2014-12-23T05:46:57Z Wijewantha, P. Sangarandeniya, Y.M.S.W.V. http://dr.lib.sjp.ac.lk/handle/123456789/1612 2023-02-24T08:22:47Z 2014-12-23T05:44:57Z

Impact of Perceived Work-Life Benefit Usefulness on Organizational Citizenship Behavior (OCB) the Mediating Role of Perceived Organizational Support (POS) Wijewantha, P.; Sangarandeniya, Y.M.S.W.V. This study proposed and tested a model that links perceived work-life benefit usefulness with OCB based on the Social Exchange Theory (SET), and it also proposes that the direct relationship is mediated by Perceived Organizational Support (POS). SET supports the possibility that perceived usefulness of work-life benefits would promote employee OCBs as workers may feel obligated to exert „extra‟ effort in return for „extra‟ useful benefits. The study was designed to investigate why the female school teachers of international schools do not demonstrate desired OCBs. A significant positive relationship was found between perceived work-life benefit usefulness and OCB and that relationship was partially mediated by POS. The study is done among 212 female teachers of international schools located in the Western province of the country. Data were collected using an anonymous selfadministered questionnaire filled by the teachers and their respective officers-in-charge. Data were analyzed using SPSS version 17.0 where simple regression analysis was used to test the direct relationship and four step three regressions approach was used for the mediator test. This study is of immense significance for the managements of non-governmental schools as they require high levels of employee commitment to ensure quality of service to the satisfaction of students and their parents to face the competition amidst the large number of such schools in the country at present. Though the potential to produce the desired effects is obvious, research is yet to address the issue in the present context, and this study fills that void in research.

2014-12-23T05:44:57Z Karim, M.R. http://dr.lib.sjp.ac.lk/handle/123456789/1611 2023-02-24T08:22:06Z 2014-12-23T05:43:10Z

Maximizing Business Benefit in the Context of Globalization Role of Government, Employers, Global Actors and Female Employees Karim, M.R. Global market is open for all to maximize profit and accelerate business where a country necessitates knowing the details about opportunities, business strengths and fixing strategies in order to get the competitive advantages competing with other copious factors and potential multiple actors. Bangladesh is much exposed to the global market and encourages private sectors, especially readymade garments industry emerged in 1980s. According to Bangladesh Bureau of Statistics (2010) this sector has become the second largest export-oriented industries significantly contributing to the national economy. The high rate of unemployment in Bangladesh creates an abundance of cheap labor that attracts foreign buyers. Although globalization has brought some negative aspects, it also comes with myriad possibilities for socioeconomic benefits as benign effects. In order to maximize profit and business advancement, globally exposed businesses largely depend on fixing the strategies of business, meeting the employment standards, adhering to government rules and regulations, understanding and exploiting global market and meeting the demand of global actors. This paper is developed based on secondary data collected from journals, books, reports, World Bank publications, national and international daily newspapers, and annual publications of different ministries of Bangladesh. Literature suggests that three major parties i.e. the Bangladesh government, employers and foreign buyers try to gain maximum benefit from the global market. The Bangladesh government has enacted public policies for investment for both foreign and local to utilize huge unutilized workforce for economic development of the country. Employers take the advantage of government policies and cheap labor. Foreign buyers also demand special provisions from government and competitive price in the market. The ultimate issue is the working people in the central focus who build the triangular relation and contribute in this sector. However, they are ignored as they are poorly paid, forced to work in bad working conditions, and not provided proper facilities according to labor laws. The objectives of this paper are to examine the role of the above mentioned actors and contributing factors, how working people, women in particular are utilized and exploited, and to find out the effective bargaining mechanism for greater benefit.

2014-12-23T05:43:10Z