http://dr.lib.sjp.ac.lk/handle/123456789/9111 2026-01-07T06:14:25Z 2026-01-07T06:14:25Z Edeh, F.O Joseph, O.A Alamina, U.P Osueke, N.C Onyemaechi, U http://dr.lib.sjp.ac.lk/handle/123456789/9120 2020-11-10T05:57:31Z 2020-01-01T00:00:00Z

Entrepreneurial Innovation: A Resilience Strategy Edeh, F.O; Joseph, O.A; Alamina, U.P; Osueke, N.C; Onyemaechi, U The paper explored the effect of entrepreneurial innovation on firm resilience in selected Nigerian hospitality firms using a cross-sectional survey. Twenty hotels that are registered with the Enugu State Ministry of Culture and Tourism were surveyed with a simple random sampling technique. The demographic profiles were analyzed using frequency distribution and linear regression was employed to analyze the formulated hypotheses. The study found that entrepreneurial innovation dimensions have a positive significant effect on situation awareness and adaptability. It was concluded that entrepreneurial innovation measured in terms of service innovation and marketing innovation enhances the resilience capacity of hospitality firms through situation awareness and adaptability. The implication of this study is that entrepreneurs in both hospitality and service-oriented sectors should embrace innovation in service delivery to their esteemed customers to enhance their resilience capacity.

2020-01-01T00:00:00Z Thilakaratne, T. H. Y. D Ranasinghe, H. K. G. S http://dr.lib.sjp.ac.lk/handle/123456789/9119 2020-11-10T05:53:26Z 2020-01-01T00:00:00Z

The Impact of Ethical Fashion on Consumer Purchase Intention of the Undergraduates: With Special Reference to Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, Sri Lanka Thilakaratne, T. H. Y. D; Ranasinghe, H. K. G. S The basic human need of clothing has now evolved into the concept of fashion, and it keeps developing further into significant niches such as ethical fashion. The growing concerns on ethical fashion have exhibited a vast impact on consumer purchase intentions, especially of young consumers. This research was conducted with the main objective to assess the impact of ethical fashion on consumer purchase intention of undergraduates of the Faculty of Management Studies and Commerce, University of Sri Jayewardenepura. It has been observed that fashion consumers prefer or reject certain products depending on the ethical considerations, beliefs and attitudes they hold on regarding that specific brand or product, which paved the path to constructing this research study. The research coverage areas include three aspects of ethical fashion, namely cruelty-free, fair trade and eco-friendly and their individual and collective impact on consumer purchase intention. Data were collected through a structured questionnaire that was administrated online to the sample of undergraduates. The findings suggested that there is an overall positive impact of ethical fashion on consumer purchase intention which is exhibited through their willingness to pay a premium and choosing of ethical brands and products over others now and in future. Further statistical analysis is done through tests of correlation and regression and those provided insight into individual variable relationship and impact with the purchase intention of the undergraduates. Based on the results of the study, it can be stated that both businesses and consumers should pay greater attention to ethical fashion, as it has a significant effect on the direction that the fashion industry would take in the future.

2020-01-01T00:00:00Z Kapugamage, U.P Gajanayaka, G.M.C.J. http://dr.lib.sjp.ac.lk/handle/123456789/9118 2020-11-10T05:49:39Z 2020-01-01T00:00:00Z

Obstacles for Growth of Small Businesses in Sri Lanka. (With Special Reference to the Colombo District) Kapugamage, U.P; Gajanayaka, G.M.C.J. Small businesses play an important role in the development of an economy and are identified as the backbone or the engine of an economy as it contributes to the economic development by providing new employment opportunities, promoting innovations, reducing regional divergence and many more ways. Although small businesses play a crucial role, the failure rate of small businesses is comparatively high in Sri Lanka. Therefore, this study aims to identify the obstacles for the growth of small businesses in the Colombo district, Sri Lanka. The scope of this research is the small businesses in Sri Lanka and the finding of this research will confine to the small businesses particularly in Colombo District, Sri Lanka and may partially applicable to small businesses all around the globe. Data were collected through a self-administrated questionnaire which was built based on literature. A sample of 375 small businesses was drawn from the registered small businesses in the Colombo District. Under this study, four main factors that act as obstacles for the growth of small businesses were tested among the many obstacles that a business might face in its operations. The findings indicate that there is a negative relationship between the independent variables; lack of finance, market challenges, regulatory issues, lack of infrastructure and the dependent variable; small business growth. This implies that these factors act as barriers for growth of small businesses in Colombo District, Sri Lanka.

2020-01-01T00:00:00Z Jayathilaka, G Sachitra, V http://dr.lib.sjp.ac.lk/handle/123456789/9117 2020-11-10T05:44:56Z 2020-01-01T00:00:00Z

Examine the Drivers to Engage in Hybrid Entrepreneurship in Sri Lanka Jayathilaka, G; Sachitra, V Purpose: “Hybrid entrepreneurship” indicates that people keep their employment while starting a business. This phenomenon seems to be on the arising stage on this decade, and linked to the current economic environment, which is including globalization, changes in career paths, nonstandard working arrangements, limited access to finance, and lack of employment security. The aim of this study is to examine the factors that affect to engage in hybrid entrepreneurship in Sri Lanka. Method: Quantitative approach was utilized. Acknowledging the literature, the study used age, income, education, passion (motivation and skills acquired) and resource acceptance (family support, employment support and the possibility to obtain a loan) as influencing factors to engage in hybrid entrepreneurship. The scope of this study lies with the individuals who are engaging in side-businesses while having their employment. Survey method was used to collect the data and a structured questionnaire was utilised as a data collection tool. Findings: Data were collected from 119 respondents. The binary logistic regression results revealed that sufficient skills acquired and receiving family support have statistically significant influences on engaging in hybrid entrepreneurship. Sufficient skills recorded the highest beta (1.997) value. Cross-tab analysis results revealed that wind up the decision of the business is relatively high in male employees and individuals who obtained bachelor degrees. Concerning the availability of resources, skilled-full persons and person received family support are more intended to leave from hybrid entrepreneurship. Research Implications: The main theoretical contribution of the present study is the emerge of a new term called “hybrid entrepreneurs” in the local education systems and make the public aware. The findings will be useful to local organizations to assess and evaluate the extent to which their employees engage in side-businesses while employing their organizations. These findings could be also used to increase the employee’s innovativeness who are working in current organizations by improving facilities to make innovations, and the government will be using these findings to identify the factors which affect the increase the engagement in entrepreneurship for improving the local entrepreneurship and policy-making processes which are eventually led to the economic growth of the country.

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