http://dr.lib.sjp.ac.lk/handle/123456789/10437 2026-01-07T06:00:28Z http://dr.lib.sjp.ac.lk/handle/123456789/10444 Motives of Customer Loyalty in Supermarket Patronage in Sri Lanka Karunaratna, A.C. The supermarket concept has led to a renewed interest among shoppers in the contemporary retailing context. The study was conducted to understand the nature of supermarket patronage in the Sri Lankan context and evaluate the motives behind the choice of supermarket patronage and how those motives impact on customer loyalty. The study is quantitative in nature and the conclusive research design was adopted. Customer survey was conducted to collect data from customers who reside in two major provinces of Western and Southern in Sri Lanka. Data were collected in two stages from two different samples to identify the motives of supermarket patronage and validate the results. The descriptive results provide valuable insight towards the different preferences of male versus female shoppers in supermarket patronage. An exploratory factor analysis was employed for the purpose of identifying key motives of supermarket patronage by shoppers. The results produced three major dimensions which were labelled as ‘product motive’, ‘services motive’ and ‘atmospheric motive’. The structural equation modeling technique was employed to test the impact of motives on customer loyalty. The results are decisive which indicate that all three motives have significant impact on loyalty where the atmospheric motive has the highest impact on loyalty compared to product and services motives. 2021-01-01T00:00:00Z http://dr.lib.sjp.ac.lk/handle/123456789/10443 Effect of Dress Code of Sri Lankan Female School Teachers on their Job Performance Jayasooriya, U.G.L.B.; De Silva, S; Wanigasundera, W.A.D.P. The study examined how clothing of Sri Lankan female school teachers affects their job performances. A representative sample was selected among school teachers from Western and Central provinces. A Sequential Explanatory design integrating quantitative survey (n=100) along with qualitative interviews (n=15) and secondary data were used. Results revealed that evolution and current practices of female dress were more into promote nationalism/culture. Though the current dresses of Sri Lankan school teachers are the Saree (for Sinhalese and Tamil teachers) and Abaya (for Muslim teachers), the majority of the respondents preferred to wear casual dresses (54%). Wilcoxon Signed Rank test showed significant differences in terms of perceived comfort and performing given four tasks (washing, ironing, dressing and walking after dressed) in favour of casual dress over traditional dress. Thirty percent of respondents have faced accidents due to their current dress. Aforementioned suggested that, teaching and performing extra-curricular activities would be more productive if they wear casual dresses. 2021-01-01T00:00:00Z http://dr.lib.sjp.ac.lk/handle/123456789/10441 Corporate Citizenship Behaviour and Rural Livelihoods: A Study on Multinational Corporations in Sri Lanka Wijayasinghe, S; Sachitra, V Corporate citizenship seems a new conceptualization of the role of business in society. Disparity between rural and urban economy is growing and it is essential for multinational companies to address the issues benchmarking best practices. MNCs enter a nation with numerous guarantees but are they equipped for accomplishing objectives as a corporate citizen? Although the role of MNCs on local firms has been measured at different industry levels, rural livelihood perspective is unkempt in developing economies. The study aims to identify the roles of MNCs in enhancing the rural livelihoods of the dairy farmers in Sri Lanka. The study was based on an exploratory approach, adopting a qualitative research design with a thematic data analysis. Data were collected through semi-structured interviews from twenty-five dairy farmers who were directly engaging with MNC subsidiaries operating in the rural community of Sri Lanka. The MNC has been able to enhance the rural livelihoods of the dairy farmers through generating of job opportunities and replacing conventional practices with modern technology, identifying the importance of knowledge management, understanding the value of quality, adhering to policies, standards and guidelines along with maintaining proper documentations and improving the return on invested capital. However, the MNC has failed to build strong relationships with local authorities and struggled to promote dairy farming as a main source of income. MNCs exercises in the developing context is still being contended and coordinating and compiling a policy framework with the local authorities could play a significant role in shaping the livelihoods of the dairy farmers. 2021-01-01T00:00:00Z http://dr.lib.sjp.ac.lk/handle/123456789/10440 Celebrity Endorsement on Consumers' Perception and Attitude towards Globacom Telecommunication Products in Ilorin Metropolis Mustapha, Y.I; Issa, B.O; Bello, O.F These days, most organisations use celebrity endorsement as a communication technique for inducing consumers' perception and attitude towards buying their products. This paper aims to examine celebrities' credibility on consumers' perception and attitude towards Globacom telecommunication products in Ilorin Metropolis. A total of 273 usable copies of the questionnaire administered to the target respondents were returned. A multi-stage sampling method was employed to select the eligible samples from the study population, and regression analysis was adopted as an analytical technique. The study's findings revealed that celebrity's credibility affected consumers' perception of Globacom telecommunication products in Ilorin metropolis and celebrity endorsement also impacted consumers' attitude in the study area. The study recommended that firms that desire positive consumers' perceptions and attitudes towards their products should use a meticulous process to select celebrities who are credible, reliable, popular and likeable by target consumers to endorse their brands. 2021-01-01T00:00:00Z