http://dr.lib.sjp.ac.lk/handle/123456789/10222 Wed, 07 Jan 2026 06:11:57 GMT 2026-01-07T06:11:57Z http://dr.lib.sjp.ac.lk/handle/123456789/10226 The Importance of Social Media Presence For Small Scale Delivery Only Textile Entrepreneurs In Sri Lanka Alahakoon, H.M.S.V; Galdolage, B.S Over the last few decades, the rapid evolution of the Internet has provided many new opportunities for both businesses and consumers. Aside from the obvious uses of searching for information and communicating, online platforms can now be used to conduct an entire business. Small-scale delivery-only textile shops have become one of Sri Lanka's fastest-growing online businesses, with social media serving as the primary platform. Similarly, anyone with an internet connection and a device that allows them to browse the Internet can easily order anything they want online while remaining in their convenient locations. Because of recent technological advancements in Sri Lanka and worldwide, both consumers and sellers are drawn to virtual shopping, where social media plays a vital role in success. In such a backdrop, this study investigates the significance of social media presence for small-scale delivery-only textile entrepreneurs in Sri Lanka. To elicit genuine insights from the respondents, a qualitative research approach was used. In-depth interviews were conducted with sixteen entrepreneurs who run small-scale textile shops on social media platforms, and data were analysed using a thematic analysis approach. According to the findings, Facebook and Instagram were recognized as the most popular social media platforms for small-scale delivery-only textile shop owners. Furthermore, the study revealed the importance of paid advertising campaigns and points of differentiation achieved through island-wide free cash on delivery, replacement, refund, and return policies, and ease of access. The importance of having backup plans and the influence of situational factors were also identified as critical in running businesses via social media platforms. These insights will help small-scale entrepreneurs to grow their businesses on social media platforms by maximizing the efficiency and effectiveness. Fri, 01 Jan 2021 00:00:00 GMT http://dr.lib.sjp.ac.lk/handle/123456789/10226 2021-01-01T00:00:00Z http://dr.lib.sjp.ac.lk/handle/123456789/10225 Perception of Sri Lankan Marketing Mangers regarding the Big Five Personality Traits: Generations Y and Z Mahendran, A; Wijayasinghe, S; Sachitra, V Innovation and technology propel in an explosive rate and utilization of marketing strategies should be based on generational profiles. The aim of this study is to review the purported qualities of personality traits of Generation Y and Generation Z, recommending mangers in utilization of profile responsive strategies of marketing using Big Five Personality traits. The study relies on qualitative approach, where emergent themes were revealed from secondary resource reviews, articles, journals and identifying the manager’s perspective towards generational profiles by conducting a series of interviews on semi-structured question setting with marketing managers. Results revealed that the value for technology, innovation, freedom, and diversity varied across the generational profiles and managers across vivid industries comprehended the significance of applying divergent marketing techniques to Generation Y and Generation Z independently. Edutainment, tech savvy, honest and transparency were emerging personality traits explored through the study regarding the two cohorts which was a significant finding. Impeccable knowledge gained from the study can be utilized by managers to develop compelling strategies considering Generation Y and Generation Z cohorts bridging the knowledge gap existed in the context facilitating managers to effectively communicate. Edutainment and maintaining corporate responsibility through marketing communications is an eyeopener to the marketers to reach the consumers effectively by minimising the cost to reach. A novel study in the Sri Lankan context exploring big five personality traits of Generation Y and Generation Z that can have a sequel of social media approach and marketing by managers addressing generational profiles. The study widened the knowledge that can be recommended to managers to enrich their marketing strategies to be meaningful for customers. Fri, 01 Jan 2021 00:00:00 GMT http://dr.lib.sjp.ac.lk/handle/123456789/10225 2021-01-01T00:00:00Z http://dr.lib.sjp.ac.lk/handle/123456789/10224 Information and Communication Technology Adoption Models in Small and Medium Scale Enterprises: A Literature Review Perera, M. H. D. N; Perera, M.P.S.R Information and Communication Technology (ICT) is regarded as an important aspect for both businesses and individuals alike. When it comes to businesses, the use of ICT is generally accepted to bring about enhanced performance and competitiveness through various means such as reduction of costs, an increase in efficiency and production. While knowledge of the use of ICT is necessary for businesses, it is equally important to understand the factors that would contribute to or affect such adoption by businesses as well. This study aims to analyse the several models that have been formulated over the years for the Adoption of ICT and summarize its applications, weaknesses, and strengths in explaining ICT Adoption. This literature review hopes to explore the most prominent theories: The Diffusion of Innovation Model, Technology, Organization and Environment (TOE) Framework, and the Iacovou et al. Model in an attempt to close the knowledge gap that exists concerning the Adoption of ICT by the Small and Medium Scale (SME) sector and its implications. Fri, 01 Jan 2021 00:00:00 GMT http://dr.lib.sjp.ac.lk/handle/123456789/10224 2021-01-01T00:00:00Z http://dr.lib.sjp.ac.lk/handle/123456789/10223 The Level of E-Procurement Usage in Project-related Procurement Practices in Sri Lanka: A Case Study Sellahewa, W.N The term procurement has been become a very crucial in contemporary world. Procurement is the act of making the right product or service available to the right person at the right time at the right price in the right place. Procurement implications can impact on the overall cost of carrying out the decision in any organization. In this globalized world, almost all the processes are being becoming digitalized while manual systems are disappearing. In this context, procurement systems have also been digitalized in most of the countries in the world. The eprocurement practices have been acquired such a popularity just because of the benefits of it. In this context this study has been conducted to identify the level of eprocurement usage in public procurement in Sri Lanka. Accordingly, this study has been conducted as a case study with reference to the Sabaragamuwa University of Sri Lanka. The purpose of this study is to investigate the level of e-procurement usage in public procurement in Sri Lanka. This study is relating to the exploratory qualitative case study design. Primary data for this research has been collected through in-depth interviews followed a semi structured questionnaire and observation method. Sample size was 20 including Procurement officers, administrative officers related to the procurement in the university, Project Coordinators and Activity Coordinators of the projects within the Sabaragamuwa University of Sri Lanka. Data has been collected using convenience sampling method. Gathered data have been analysed using Within-case Analysis. Accordingly, it has been provided detailed description of the selected case and then it has been elaborated the several themes within the case. As the main findings of this study, it was revealed that the level of usage of e-procurement practices is low at Sabaragamuwa University of Sri Lanka. Further, recommendations for increasing the level of e-procurement practices and the way of increasing the efficiency while eliminating delays using e-procurement practices has also been provided in each stage of procurement based on the recommendations provided by the respondents. Fri, 01 Jan 2021 00:00:00 GMT http://dr.lib.sjp.ac.lk/handle/123456789/10223 2021-01-01T00:00:00Z