http://dr.lib.sjp.ac.lk/handle/123456789/10355 Wed, 07 Jan 2026 03:47:26 GMT 2026-01-07T03:47:26Z http://dr.lib.sjp.ac.lk/handle/123456789/10362 Measuring consumer experience at the retail context: development of ConEx scale Kumara, P.A.P.S; Sirisena, A.B.; Wijesundara, T.R Purpose: The purpose of this study is to conceptualize and develop a scale to measure consumer experience at the retail context. Design/methodology/approach: A questionnaire survey was conducted with a sample of 164 undergraduates of one of the state universities in Sri Lanka. Five dimensions of the consumer experience were identified by the exploratory factor analysis conducted with 21 measurement indicators. Confirmatory factor analysis was conducted with the five-factor measurement model and resulted in a five-dimensional structure for consumer experience with 14 measurement indicators. Findings: The study concluded that the consumer experience was a multidimensional construct, comprising the dimensions of virtue, equanimous, amusement, rapture, and strange. The multidimensional nature of consumer experience which was explored will help marketers to focus on the areas in which consumer experience enhancement is required and consumer experience strategies also can be designed according to the multidimensional aspects of consumer experience. Originality: The study developed a Consumer Experience scale (ConEx scale) which can be used to examine the consumer experience in the retail context. The multidimensional structure of ConEx also concerns the hedonistic perspective of consumer experience. Implications: The customer experience in retail sector can be addressed through customer emotions. The explored dimensions of customer experience provide important implications for practitioners by offering new ways to explore customer emotions in retail setting Sat, 01 Jan 2022 00:00:00 GMT http://dr.lib.sjp.ac.lk/handle/123456789/10362 2022-01-01T00:00:00Z http://dr.lib.sjp.ac.lk/handle/123456789/10361 The impact of green marketing tools on green product purchase behavior: the moderation effect of consumer demographics Sewwandi, J.P.N; Dinesha, P.K.C Purpose: The green concept has become a major concern of the modern world when consumers buy a product. Sri Lankan consumers also change their purchasing behavior toward green purchases. Even though environmental actives influence humans and firms’ behavior very significantly, very limited academic disciplines have integrated the selected phenomenon into their literature especially true of marketing. Thus, this study focuses on whether Environmental Advertisements, Perception of Eco-labels, and Perception of Eco Brands impact on green purchasing behaviour. Design/methodology/approach: The present study empirically tests the theoretical model in social-ecological paradigm association with green advertising tools and green purchase behavior. A survey of 150 consumers who used electronic home appliances is conducted as a self-administrated questionnaire. Findings: According to the findings, green marketing tools positively impact Green Purchasing Behavior in the electronics home appliances market. Further, the moderation effects make sure consumer demographics such as gender and education level have significant effects on the green behavior of the electronic home appliances market, but the different marketing tools are different. Originality: This study provides penetrations into studying the impact of green marketing tools on consumer purchasing behaviour with consumer demographics and motivation to purchase green electronic home appliances. Implications: This study provides insights to marketers to use Environmental Advertisement, Eco-Labeling system, and Eco Brand System to motivate the customers to buy the green products. The green marketers can establish a uniform Eco-Label system with the support of the government. Further, the marketers can enhance customer awareness regarding the standardized Eco Label using the Environmental Advertisement. Sat, 01 Jan 2022 00:00:00 GMT http://dr.lib.sjp.ac.lk/handle/123456789/10361 2022-01-01T00:00:00Z http://dr.lib.sjp.ac.lk/handle/123456789/10360 Factors influence the choice of Word-of-Mouth recommendation sources in online purchase decisions: with special reference to the tourism and hospitality industry in Sri Lanka Eratne, T.M; Malkanthie, M.A.A Purpose: Word-of-Mouth is a strong communication tool which is perceived as a credible source by consumers. With the internet penetration now WOM is occurring in e-platforms such as blogs, social network sites etc. This has given birth to electronic Word-of-Mouth or e-WOM. Though WOM may occur from various recommendation sources based on various factors the choice of the WOM recommendation source may vary. The research focuses on three objectives. They are to identify the relationship between the perceived task difficulty and the tie-strength of the recommendation source when making an online purchase decision, to identify the relationship between consumer knowledge and perceived task difficulty and to identify the relationship between internet experience and perceived task difficulty. Design/methodology/approach: Data was collected through a questionnaire. A sample of 140 respondents was used to collect information and convenience sampling method was used. Findings: Results revealed that consumers tend to reach out to both strong ties and weak ties irrespective of the perceived task difficulty. Further as consumer subjective knowledge and internet experience increases perceived task difficulty reduces. Originality: Although studies have been conducted regarding WOM, no studies have been conducted to understand the role of recommendation sources when making an online purchase decision in the hospitality and tourism industry in the Sri Lankan context. Implications: Thus word -of -mouth communication should be considered as a part of the communication mix and organizations in the tourism and hospitality industry should focus on using opinion leaders to promote products. Sat, 01 Jan 2022 00:00:00 GMT http://dr.lib.sjp.ac.lk/handle/123456789/10360 2022-01-01T00:00:00Z http://dr.lib.sjp.ac.lk/handle/123456789/10359 A Study of Children’s Influence in Family Purchasing Decisions: Parents’ Perspective Senevirathna, S.D; Wachissara Thero, P; De. Silva, P.O Sat, 01 Jan 2022 00:00:00 GMT http://dr.lib.sjp.ac.lk/handle/123456789/10359 2022-01-01T00:00:00Z