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<title>Volume 11 -  No. 1 &amp; 2 and Volume 10 -  No. 3 &amp; 4</title>
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<title>Effectiveness of Traditional Versus Modern Appeals in Advertising</title>
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Udunuwara, Maduka; Liyanage, Uditha
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<title>The Effectiveness of Monetary Rewards in Motivating Police Officers</title>
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Dharmasiri, Ajantha S.; Wickremasinghe, S.D.M.
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<title>Corporate Blogging: Prospects and Challenges</title>
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Ranjan, Jayanthi
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<title>Strategy and Society: From CSR to SRB</title>
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<description>Strategy and Society: From CSR to SRB
Liyanage, Uditha
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