Abstract:
In today’s data driven business climate, there is almost no
company that does not have stressed workers. The global economy
is considerably shifting and exponentially accelerating the need
for organizations to address challenges imposed by technological,
demographic and marketplace changes that are further affected
by globalization. These shifts also require organizations to
maximize productivity with minimum workplace leading to
reevaluation of costs associated with talent. Therefore, employees
are expected to professionally function with responsibility, new
initiatives, effective time management and commitment, and
these expectations will result in employees being physically and
mentally strained at their workplaces. Employee may become
overwhelmed outside the workplace. Employees are one of the
most valuable assets of any organization. The active role they play
towards a company's success cannot be underestimated.
Therefore, counseling intervention must play on employee
engagement in ABC Apparel Manufacturing Pvt Ltd. Two
independent factors have been considered in this research. They
are group counseling and individual counseling; therefore, the sole
dependent variable is employee engagement. 150 employees were
selected as the sample for this study. The analysis of findings
revealed that there is a better relationship between group
counseling, individual counseling and employee engagement.
Counseling intervention is the most critical party in this situation
to increase employee morale and, it is found that counseling
intervention plays a role in enhancing employee engagement in a
company.
