dc.contributor.author |
MAHEEPALA, S. D. S. R. |
|
dc.contributor.author |
CENTONZE, C |
|
dc.contributor.author |
WARNAKULASOORIYA, B. N. F. |
|
dc.contributor.author |
WEERAKOON BANDA, Y. K. |
|
dc.date.accessioned |
2022-03-14T04:21:27Z |
|
dc.date.available |
2022-03-14T04:21:27Z |
|
dc.date.issued |
2017 |
|
dc.identifier.citation |
MAHEEPALA, S. D. S. R., et al.(2017). 360º̉ SERVITIZATION AS STRATEGY FOR BUSINESS GROWTH, VJM 2017, Vol. 03(2) 59-81 |
en_US |
dc.identifier.uri |
http://dr.lib.sjp.ac.lk/handle/123456789/10535 |
|
dc.description.abstract |
Servitization is type a business model innovation where companies extend their product offers through related services. A 360º̉ Servitization is when the manufacturing company uses a base, intermediary and advance service portfolio together with their product portfolio to co-create a unique value proposition to each customer. This research aims to understand how an organization ventures to grow the business through a 360º̉ Servitization. Underpinning the Resource Advantage Theory, a single-case study is conducted in order to achieve the aim of the paper. Data was collected from semi-structured interviews, company reports and the website. A participatory approach with the company CEO strengthened the esearch findings. A deductive content analysis was conducted and findings were reported. This study identifies the importance of a unique product service bundle for each existing and potential customer to co-create value to enhance business growth. The research further identifies the importance of all service types such as base services, intermediary services and advance services when creating a unique product service bundle. The Product- Service-Customer Matrix developed in this study is an import tool for business to business manufacturing organizations in the 21st century to co-create value with the customer. This matrix is a useful tool for managers in business to business manufacturing companies to amplify businessrowth opportunities. Due to limitations inherent in a qualitative case study approach it is not possible to generalize the findings beyond the case company. Moreover, researches in different manufacturing companies are required to improve the generalizability. |
en_US |
dc.language.iso |
en |
en_US |
dc.publisher |
Faculty of Management Studies and Commerce, University of Sri Jayewardenepura |
en_US |
dc.subject |
Business Growth, Business Model, Product-Service, Servitization |
en_US |
dc.title |
360º̉ SERVITIZATION AS STRATEGY FOR BUSINESS GROWTH |
en_US |
dc.type |
Article |
en_US |
dc.identifier.doi |
https://doi.org/10.31357/vjm.v3i2.3656 |
en_US |