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360º̉ SERVITIZATION AS STRATEGY FOR BUSINESS GROWTH

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dc.contributor.author MAHEEPALA, S. D. S. R.
dc.contributor.author CENTONZE, C
dc.contributor.author WARNAKULASOORIYA, B. N. F.
dc.contributor.author WEERAKOON BANDA, Y. K.
dc.date.accessioned 2022-03-14T04:21:27Z
dc.date.available 2022-03-14T04:21:27Z
dc.date.issued 2017
dc.identifier.citation MAHEEPALA, S. D. S. R., et al.(2017). 360º̉ SERVITIZATION AS STRATEGY FOR BUSINESS GROWTH, VJM 2017, Vol. 03(2) 59-81 en_US
dc.identifier.uri http://dr.lib.sjp.ac.lk/handle/123456789/10535
dc.description.abstract Servitization is type a business model innovation where companies extend their product offers through related services. A 360º̉ Servitization is when the manufacturing company uses a base, intermediary and advance service portfolio together with their product portfolio to co-create a unique value proposition to each customer. This research aims to understand how an organization ventures to grow the business through a 360º̉ Servitization. Underpinning the Resource Advantage Theory, a single-case study is conducted in order to achieve the aim of the paper. Data was collected from semi-structured interviews, company reports and the website. A participatory approach with the company CEO strengthened the esearch findings. A deductive content analysis was conducted and findings were reported. This study identifies the importance of a unique product service bundle for each existing and potential customer to co-create value to enhance business growth. The research further identifies the importance of all service types such as base services, intermediary services and advance services when creating a unique product service bundle. The Product- Service-Customer Matrix developed in this study is an import tool for business to business manufacturing organizations in the 21st century to co-create value with the customer. This matrix is a useful tool for managers in business to business manufacturing companies to amplify businessrowth opportunities. Due to limitations inherent in a qualitative case study approach it is not possible to generalize the findings beyond the case company. Moreover, researches in different manufacturing companies are required to improve the generalizability. en_US
dc.language.iso en en_US
dc.publisher Faculty of Management Studies and Commerce, University of Sri Jayewardenepura en_US
dc.subject Business Growth, Business Model, Product-Service, Servitization en_US
dc.title 360º̉ SERVITIZATION AS STRATEGY FOR BUSINESS GROWTH en_US
dc.type Article en_US
dc.identifier.doi https://doi.org/10.31357/vjm.v3i2.3656 en_US


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