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Impact of Process Enjoyment in Value Co-Creation on Customer Satisfaction in Wedding Planning in Sri Lanka

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dc.contributor.author Kamalasena, B.D.T.M
dc.contributor.author Galdolage, B. S.
dc.date.accessioned 2022-08-12T04:55:05Z
dc.date.available 2022-08-12T04:55:05Z
dc.date.issued 2020
dc.identifier.citation Kamalasena, B.D.T.M., Galdolage, B. S. (2020). Impact of Process Enjoyment in Value Co-Creation on Customer Satisfaction in Wedding Planning in Sri Lanka. South Asian Journal of Marketing 2020, Volume 1, Issue 1, 58-85 ISSN: 2719-2377 en_US
dc.identifier.uri http://dr.lib.sjp.ac.lk/handle/123456789/11620
dc.description.abstract This study aims at understanding the impact of value co-creation on customer satisfaction in wedding planning in Sri Lanka while examining the moderating effect of process enjoyment. Quantitative approach was employed by distributing selfadministered questionnaires among 150 customers who have experienced the service of an event planning organization in planning their weddings in Western Province, Sri Lanka, and they were selected based on convenience sampling method. The study found a positive effect of value co-creation on customer satisfaction in wedding planning as such that the effect becomes stronger when customers enjoy their involvement. This research fills the gap in the existing literature by investigating value co-creation, process enjoyment and customer satisfaction in event planning, particularly in the context of wedding planning. As the managerial implication, service organizations can obtain advantage by understanding to which extent and aspects they should collaborate with customers to make them happy. In short, service organizations should attempt to make value co-creation process enjoyable to the customers. en_US
dc.language.iso en en_US
dc.publisher South Asian Journal of Marketing en_US
dc.subject Value Co-Creation, Customer Satisfaction, Process Enjoyment, Event Planning, Wedding Planning. en_US
dc.title Impact of Process Enjoyment in Value Co-Creation on Customer Satisfaction in Wedding Planning in Sri Lanka en_US
dc.type Article en_US


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