Investigating the Impact of Serendipitous Information and Scarcity Messages on the Online Impulse Buying Behaviour of Consumers in the Apparel Industry of Sri Lanka: The Mediating Role of the Urge to Buy Impulsively

dc.contributor.author	Ranasinghe, Asanga
dc.contributor.author	Vui, Chok Nyen
dc.date.accessioned	2023-09-05T04:58:13Z
dc.date.available	2023-09-05T04:58:13Z
dc.date.issued	2023
dc.identifier.uri	http://dr.lib.sjp.ac.lk/handle/123456789/12767
dc.publisher	Postgraduate Institute of Management	en_US
dc.subject	Serendipitous information, Scarcity messages, Urge to buy impulsively, Online impulse buying behaviour, Stimulus organism response (S-0-R) model	en_US
dc.title	Investigating the Impact of Serendipitous Information and Scarcity Messages on the Online Impulse Buying Behaviour of Consumers in the Apparel Industry of Sri Lanka: The Mediating Role of the Urge to Buy Impulsively	en_US
dc.identifier.doi	https://doi.org/10.33939/SLJM.28.01.03.2023	en_US