Abstract:
library is a collection of informational resources and related materials that
are available to a specific community for borrowing or reference. Public
relations (PR) is a collection of tactics and methods for managing how
information about a person or company is disseminated to the general public,
particularly the media. Social media platforms facilitate the dissemination of
information, ideas, messages, and other types of content. Using social media
platforms offers libraries of all types a promising opportunity to strengthen
their public relations efforts. The study's objectives are as follows: To examine
the annual growth of scholarly papers on the use of social media for public
relations in library settings, to explore the many forms of publications that
were used to convey data, to learn about the various types of libraries featured
in social media for public relations publications, and to investigate the
distribution of publications based on authorship. The study uses bibliometric
analysis as its methodology to evaluate a large volume of scientific data. From
2012 until 2022, the study period lasted eleven years. Only scholarly articles
written in English were considered for study. A total of 546 research
publications were obtained, with 492 articles chosen. The survey found that
most of publications 59 (12%) were published in 2021, and that a considerable
majority of the publications were written by a single person 241 (49%). This
study suggests that future research investigate the methods and behaviors used
to develop public relations (PR) utilizing social media.
