Abstract:
Market share will be lost as the number of competitors increases if supply chain management practices, particularly supply chain responsiveness, are not implemented. The goal of this study is to see if there is a link between strategic supplier partnerships, customer relationships, information sharing, and supply chain management practices, and supply chain responsiveness. The study is being conducted in Western Province, including the districts of Gampaha, Colombo, and Kalutara, to evaluate and identify the influential factors for supply chain responsiveness. Individual executives and above-level employees from departments of production, operation/manufacturing, quality enhancement, inventory and warehouse, transport, and distribution in non-alcoholic beverage manufacturing companies registered with the Export Development Board of Sri Lanka were polled.
Data from 134 respondents is collected and analyzed using reliability and validity tests, descriptive and correlational analysis, and simple and multiple regression analysis. Other literature studies have all contributed to the findings of this study. The findings revealed a significant positive relationship between supply chain responsiveness concepts and supply chain management practices such as strategic supplier partnership, customer relationships, and information sharing. The study delves into the concept of supply chain responsiveness and its impact on manufacturing companies, as well as suitable strategies for improving supply chain responsiveness and supply chain management practices. There have been few studies on the selected topic in the Sri Lankan context, so this study will add to the literature and have several managerial implications for the industry. It is advised to conduct additional research to obtain more reliable insights in the field of study.
