Abstract:
This study attempts to evaluate the consumers’ level of awareness and use of information provided on food labels. Three distinct consumer groups based on use of and level of importance assigned to various information printed on food labels were identified through two-step cluster analysis as: high level of use and high level of importance assigned (40.1%), low level of use but high level of importance assigned (35%) and low level of use and low level of importance assigned (24.9%). Multinomial logistic regression procedure was used to investigate the influence of individual characteristics on consumers’ awareness and use of information.
