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Celebrity endorsement; attributes; purchasing behaviour; life insurance; mediating effect; regression-based path analysis (1)
Comparative Advantage (3)
Competitive advantage (1)
competitive advantage (4)
Competitiveness (2)
Discriminant Analysis (1)
Dynamic Capabilities (1)
Dynamic capabilities (1)
dynamic capabilities (2)
e-leadership; effective e-leadership behaviours; small and medium enterprises; Sri Lanka (1)
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