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ALLOCATION OF A MEDIA BUDGET TO OPTIMIZE EXPOSURE

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dc.contributor.author Sandanayaka, N.P.P.
dc.date.accessioned 2016-09-21T05:55:47Z
dc.date.available 2016-09-21T05:55:47Z
dc.date.issued 2016-09-21T05:55:47Z
dc.identifier.uri http://dr.lib.sjp.ac.lk/handle/123456789/2888
dc.description.abstract Attached en_US
dc.description.abstract The objective of this research study is to find out how to allocate the media budget to gain optimum exposure. This analysis, is based mainly on the viewing habits of people and rate cards of each Television station in Sri Lanka. The analytical technique employed in this study is an integer program, which is special case of backpack loading problem. A Computer system was developed to obtain the best media schedule using Visual Basic 6. This system is very user-friendly and needs a machine with high processing speed.
dc.language.iso en en_US
dc.title ALLOCATION OF A MEDIA BUDGET TO OPTIMIZE EXPOSURE en_US
dc.type Article en_US


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