Abstract:
The business environment of today is characterized as both dynamic and complex. As
a result of that, commercial organizations face fierce competition on all fronts. To
deal with strategic planning in this businesses environment has become difficult and
corporate vision has been discussed as a major concept which is needed for survival
and growth. Formulating of a corporate vision is considered as the first step of the
strategic management process. This research paper discusses theoretical and
empirical research findings about the corporate vision and how researchers did
identify its importance.