Abstract:
The main focus of this study is to identify the effect of recruitment practices
on employee retention in selected large scale apparel firms in Kandy district.
In literature, there is an empirical and theoretical knowledge gap of
relationship between the recruitment practices and employee retention.
Therefore, the problem of this study is that „is there an effect of recruitment
practices on employee retention in selected large scale apparel firms in Kandy
district?‟ This study is in a mixed approach. Under the quantitative approach,
the data were collected from a randomly selected sample of 127 sewing
machine operators (SMOs) in selected large scale apparel firms in Kandy
district by using a structured questionnaire consisting of 47 statements with
five point Likert scales. In the process of data analysis under this, both
univariate and bivariate analytical methods with the SPSS (16.0 Versions)
were used .Under the qualitative approach, several interviews were carried out
with 2 respondents. This study found out that there was a significant positive
relationship between the recruitment practices and the employee retention in
selected large scale apparel firms in Kandy district. Further, it revealed that
the employee retention is positively correlated with the recruitment strategies
and the recruitment policy. It is concluded that there was a positive effect of
recruitment practices on employee retention in selected large scale apparel
firms in Kandy district and it is essential for the HR department in the apparel
firms to have much concern on these recruitment practices and follow them
effectively in order to improve the employee retention.
