Abstract:
Corporate social responsibility is a broad concept defining as fulfilling the
objectives of the stakeholders of an organization. Employee is one kind of
organizational stakeholder. Therefore, there should be a special program of
CSR for organizational employees. Utilization of organizational employees
names as human resource management which is a way of responsibility to
fulfill objectives of employees by organization. Then, there is new definition
for HRM concerning corporate social responsibility. However, in the available
literature in the local as well as global, there are no any theoretical and
empirical findings for this phenomenon except any one study done in Sri
Lanka. Therefore, the problem of the study addressed as “How Corporate
Social Responsibilities done through Human Resource Management initiatives
affect to the retention of operational workers in banking sector in Sri Lanka”.
The sample was drawn from public and private bank employees in Colombo
district and it was 104 responders. Structured questionnaire was used to
gather the primary data from the sample. SPSS 16 versions was used to
analysis the data. Univariate, bivariate and multivariate analyses were used to
analysis the primary data. The major finding of the study is that there is
significant impact of CSR done through HRM to retain the employees.
Therefore, as recommendation, researchers suggest that bank management
has to enrich the practices of human resource management in the banks to
retain their employees.
