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The Impact of Marketing Culture on Marketing Effectiveness, Technical Efficiency and Business Performance: An Empirical Study of Commercial Banking Sector in Sri Lanka

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dc.contributor.author Jayarathne, P.G.S.A.
dc.date.accessioned 2017-08-17T10:29:01Z
dc.date.available 2017-08-17T10:29:01Z
dc.date.issued 2008
dc.identifier.citation Jayarathne, P.G.S.A. (2008), The Impact of Marketing Culture on Marketing Effectiveness, Technical Efficiency and Business Performance: An Empirical Study of Commercial Banking Sector in Sri Lanka (Unpublished Master's thesis). University of Sri Jayewardenepura, Nugegoda en_US, si_LK
dc.identifier.uri http://dr.lib.sjp.ac.lk/handle/123456789/5438
dc.language.iso en_US en_US, si_LK
dc.publisher University of Sri Jayewardenepura, Nugegoda en_US, si_LK
dc.title The Impact of Marketing Culture on Marketing Effectiveness, Technical Efficiency and Business Performance: An Empirical Study of Commercial Banking Sector in Sri Lanka en_US, si_LK
dc.type Thesis en_US, si_LK
dc.identifier.doi 10.31357/fmscmst.2008.00285


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