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Cosmopolitanism has become an integral part o f social systems. Fashion
consciousness is also a central aspect o f the se lf o f the fashion consumer.
Thus, cosmopolitanism orientation may be one o f the main determinants o f
fashion consciousness in the world at large regardless the geographical
proximity. Most o f the studies centred on cosmopolitanism, fashion
consciousness, and fashion related products are based upon developed
countries reflecting the seldom o f developing coimtry-based research.
Addressing such gaps in the literature this scrutiny firstly aims to assess the
degree o f cosmopolitanism orientation in Sri Lankan young consumers,
secondly to examine whether or not cosmopolitism orientation varies across
the different ethnic groups, and thirdly to examine whether cosmopolitanism
orientation discriminates the high from moderate, and moderate from low
degree o f fashion consciousness o f Sri Lankan young educated consumers
by performing Multiple Discriminant Analysis. A survey was carried out
taking university students as the proxy fo r Sri Lankan younger generation.
663 usable questionnaires were used fo r the analysis. The result uncovers
that Sri Lankan educated young consumers possess moderate degree o f cosmopolitanism orientation and that Sinhalese are more open to Western
Values than Tamil and Muslim Community. The results o f Multiple
Discriminant Analysis divulge that cosmopolitanism orientation
discriminates the high from moderate, and moderate from low degree o f
fashion consciousness though the discriminating power is weak. Finally the
paper makes important implications and suggestions fo r practitioners as
well as fo r academics in the field offashion andfashion related products