dc.contributor.author |
Sriyalatha, M.A.K. |
|
dc.date.accessioned |
2017-10-17T03:42:12Z |
|
dc.date.available |
2017-10-17T03:42:12Z |
|
dc.date.issued |
2016-08-02 |
|
dc.identifier.citation |
Sriyalatha, M.A.K. (2016), "Determinants of Customers’Attitude towards Credit Card Usage: Lessons Learned from Academics in Sri Lanka", Case Studies in Business and Management, Macrothink Institute, Vol.3 (2), pp. 19-37 |
en_US, si_LK |
dc.identifier.issn |
2333-3324 |
|
dc.identifier.uri |
http://dr.lib.sjp.ac.lk/handle/123456789/5816 |
|
dc.description.abstract |
Attached |
en_US, si_LK |
dc.description.abstract |
This study examines the factors that influence the attitude o f customers toward utilization o f
credit cards among academics at the University o f Sri Jayewardenepura, Sri Lanka. 236
questionnaires were distributed through Google forms among academics in the Faculty o f
M anagement Studies and Commerce and 94 respondents have replied questionnaire back.
Sample o f the study is selected based on purposive sampling method.
The factors which are included in this study are availability o f information, perceived
usefulness, and characteristics o f card issuers, general satisfaction and card use intension.
M ultiple regression analysis is used to determine the m ost contributory factor that best
predict the attitude toward using credit cards. According to the results o f the study the most
influential variable on attitude towards credit card usage is card used intention followed by
perceived usefulness and availability o f information. The most influential variable is
explained 47.4% o f the variation in the attitude towards usage o f credit cards and the adjusted
R2 also indicates that the model has good fit: 52.5% variation in attitude towards credit card
usage is explained by estimated regression equation. |
|
dc.language.iso |
en_US |
en_US, si_LK |
dc.publisher |
Case Studies in Business and Management, Macrothink Institute |
en_US, si_LK |
dc.subject |
Attitude |
en_US, si_LK |
dc.subject |
Credit Card |
en_US, si_LK |
dc.subject |
Academics |
en_US, si_LK |
dc.subject |
Sri Lanka |
en_US, si_LK |
dc.title |
Determinants of Customers’Attitude towards Credit Card Usage: Lessons Learned from Academics in Sri Lanka |
en_US, si_LK |
dc.type |
Article |
en_US, si_LK |