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Determinants of Customers’Attitude towards Credit Card Usage: Lessons Learned from Academics in Sri Lanka

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dc.contributor.author Sriyalatha, M.A.K.
dc.date.accessioned 2017-10-17T03:42:12Z
dc.date.available 2017-10-17T03:42:12Z
dc.date.issued 2016-08-02
dc.identifier.citation Sriyalatha, M.A.K. (2016), "Determinants of Customers’Attitude towards Credit Card Usage: Lessons Learned from Academics in Sri Lanka", Case Studies in Business and Management, Macrothink Institute, Vol.3 (2), pp. 19-37 en_US, si_LK
dc.identifier.issn 2333-3324
dc.identifier.uri http://dr.lib.sjp.ac.lk/handle/123456789/5816
dc.description.abstract Attached en_US, si_LK
dc.description.abstract This study examines the factors that influence the attitude o f customers toward utilization o f credit cards among academics at the University o f Sri Jayewardenepura, Sri Lanka. 236 questionnaires were distributed through Google forms among academics in the Faculty o f M anagement Studies and Commerce and 94 respondents have replied questionnaire back. Sample o f the study is selected based on purposive sampling method. The factors which are included in this study are availability o f information, perceived usefulness, and characteristics o f card issuers, general satisfaction and card use intension. M ultiple regression analysis is used to determine the m ost contributory factor that best predict the attitude toward using credit cards. According to the results o f the study the most influential variable on attitude towards credit card usage is card used intention followed by perceived usefulness and availability o f information. The most influential variable is explained 47.4% o f the variation in the attitude towards usage o f credit cards and the adjusted R2 also indicates that the model has good fit: 52.5% variation in attitude towards credit card usage is explained by estimated regression equation.
dc.language.iso en_US en_US, si_LK
dc.publisher Case Studies in Business and Management, Macrothink Institute en_US, si_LK
dc.subject Attitude en_US, si_LK
dc.subject Credit Card en_US, si_LK
dc.subject Academics en_US, si_LK
dc.subject Sri Lanka en_US, si_LK
dc.title Determinants of Customers’Attitude towards Credit Card Usage: Lessons Learned from Academics in Sri Lanka en_US, si_LK
dc.type Article en_US, si_LK


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