Attached
Purpose - This paper investigates how unintentional strategies aimed at improving the negative
consequences of a social parameter (industrial safety) have impacted the economic bottom line
of a mining company in an emerging economy .
Design/m ethodology/approach - Case study approach was followed in this study as it provides
in depth understanding on complex social phenomena. Data collection was mainly relied on
structured and semi-structured interviews, on-site assessments and documentation review. Steps
were taken appropriately to improve the trustworthiness by applying methodological triangulation. Data
were analyzed thematically using domino's theory and its subsequent developments.
Findings - The study finds that the strategies to improve industrial safety have initially reduced
the industrial accidents and resulted in improved productivity supporting the complementary
nature of social side of sustainability and economic performance.
Research lim itations/im plications - Since this study was based on a single case it limits
generalization to other companies.
Originality/value - Application of domino theory is limited in sustainability management
literature. This paper attempts to extend the accident causation models by relating it to economic
perspective in mining industries in developing countries.