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Memorable Tourism Experiences; Scale Development

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dc.contributor.author Chandralal, L.
dc.contributor.author Valenzuela, F.R.
dc.date.accessioned 2017-11-08T04:20:07Z
dc.date.available 2017-11-08T04:20:07Z
dc.date.issued 2015
dc.identifier.citation Chandralal, L., Valenzuela, F.R. (2015). "Memorable Tourism Experiences; Scale Development", Contemporary Management Research, Vol.11 (3), pp. 291-310 en_US, si_LK
dc.identifier.uri http://dr.lib.sjp.ac.lk/handle/123456789/6662
dc.description.abstract Attached en_US, si_LK
dc.description.abstract This paper presents the findings of a research intended to develop a reliable and valid measurement instrument for memorable tourism experiences from the perspectives of more regular and typical leisure-oriented travellers. The exploratory; stage involved data analysis 6f 100 travel blog narratives and 35 in-depth interviews; and the subsequent quantitative stage gathered data through a survey of 700; respondents who had visited some of the major tourist sites in Australia. The study confirmed a reliable and valid MTE instrument having 34 items across the tern experiential dimensions: authentic local experiences; novel experiences; selfbeneficial experiences; significant travel experiences; serendipitous and surprising experiences; local hospitality; social interactions; impressive local guides and tour [ operators; fulfilment of personal travel interests and affective emotions. However, the \ relative importance of these dimensions can differ according to the destinations and • travellers’ demographic characteristics. The results provide important managerial implications for destination marketing efforts.
dc.language.iso en_US en_US, si_LK
dc.publisher Contemporary Management Research en_US, si_LK
dc.subject Memorable Tourism Experiences (MTEs) en_US, si_LK
dc.subject Tourist Experience en_US, si_LK
dc.subject Instrument Development en_US, si_LK
dc.title Memorable Tourism Experiences; Scale Development en_US, si_LK
dc.type Article en_US, si_LK


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