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This study reports important information on the preference and choice of a micro pension scheme
from estate sector employers in Sri Lanka. The contingent valuation method (CV) was used to
elicit participants’ willingness to pay for the hypothetical micro pension scheme. For product
preferences, a conjoint analysis was conducted to study their relative importance and to discover
the relationships between different attributes and the characteristics of the respondents. The
results show that participants’ interest in joining the micro pension scheme is 92% (SD=2.7%)
overall and there was a significant relationship between the willingness to pay of respondent and
their demographic and socio-economic characteristics. The findings vividly demonstrated the
complexity of the preference context and pragmatic barriers for participation to uniform the
pension scheme. Flexibilities in micro pension schemes will increase the access and affordability
of the estate sector employers. Designing an appropriate delivery system through microfinance
institutions is vital for financial inclusion of this segment. The results of this study may also have
important implications for financial planning professionals.
