Abstract:
Servitisation studies in extant literature contribute to the resource-based view and relational view where industrial organisation view
was largely ignored due to the focus on individual manufacturing units. In international business industry, competitiveness is required
to enhance the performance of individual organisations. Following post-positivism epistemology, a multi-case study approach has
been employed in this study. The unit of analysis is the network consisting of manufacture, supplier and the customer. Two such
units of apparel manufacturing industry in Sri Lanka and two units from textile manufacturing industry in Taiwan were selected. This
study establishes the link between servitised industry and national competitive advantage. The collaboration with suppliers, indirect
competitors and other partners were identified as critical factors to differentiate a business-to-business (B2B) manufacturing industry
in an international business.
