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Competitiveness of Kandy City as a Heritage Tourist Destination in Sri Lanka

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dc.contributor.author Abeysinghe, A.R.G.M.I.
dc.contributor.author Ariyawansa, R.G.
dc.date.accessioned 2019-07-05T05:12:10Z
dc.date.available 2019-07-05T05:12:10Z
dc.date.issued 2017-12
dc.identifier.citation Abeysinghe, A.R.G.M.I., Ariyawansa, R.G. (2017). "Competitiveness of Kandy City as a Heritage Tourist Destination in Sri Lanka", Sri Lankan Journal of Real Estate, Department of Estate Management and Valuation, University of Sri Jayewardenepura, Issue 11, 1-22 pp. en_US
dc.identifier.issn 1800-3524
dc.identifier.uri http://dr.lib.sjp.ac.lk/handle/123456789/8421
dc.description.abstract The City of Kandy is well known all around the world due to it world heritage sties. Therefore, it has become a renowned tourist destination in Sri Lanka. However, it needs sustainable image to position the city as a heritage tourist destination. It is also necessary to construct a sustainable heritage destination marketing model which will enable to enhance and sustain destination competitiveness of the City of Kandy. In order to create a successful destination marketing model, this study attempted to identify key factors of distinctive destination points that determine Kandy city as a distinctive tourism destination point. Primary data was collected through a questionnaire survey using a sample of 108 tourists considering the tourists in the city during the research period as the population. The study reveals that tourists are highly considering the destination management. Additionally, “resources” and “attractions of the city” and “level of safety and security” are seriously considered factors. en_US
dc.language.iso en en_US
dc.publisher University of Sri Jayewardenepura en_US
dc.subject Heritage Tourism, Destination Competitiveness, Sacred City of Kandy, Model of Destination Competitiveness en_US
dc.title Competitiveness of Kandy City as a Heritage Tourist Destination in Sri Lanka en_US
dc.type Article en_US


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