Abstract:
Corporate Sustainability has gained a lot of attention in the business world as concerns over the
environmental and social issues are on the rise. Adopting corporate sustainable practices not only benefit
society at large but also benefits corporates in different ways. Further corporate sustainability practices
can be identified in three pillars as economic, ecological and social. Sustainability strategies are the
means of which the sustainable practices can be adopted successfully. Therefore, successful
implementation of sustainability strategies is important. However, there is a dearth of studies conducted
in studying how the sustainable practices are implemented through sustainability strategies, this study
using the sustainability aspects and strategies developed by Baumgartner & Ebner, (2010), attempts to
identify how sustainability practices have been adopted using the sustainability strategies. Following the
case study method, an award winning leading conglomerate in Sri Lanka was selected for the study and
its annual reports for five years were analyzed through a content analysis. Findings suggest that among
the three aspects, least attended aspect is social sustainability while economic and ecological
sustainability practices are satisfactorily adopted. Also the findings suggest that the company has used
conservative sustainability strategy as the majority of sustainable practices adopted are mainly focused
on profitability.