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Entrepreneurial Innovation: A Resilience Strategy

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dc.contributor.author Edeh, F.O
dc.contributor.author Joseph, O.A
dc.contributor.author Alamina, U.P
dc.contributor.author Osueke, N.C
dc.contributor.author Onyemaechi, U
dc.date.accessioned 2020-11-10T05:57:31Z
dc.date.available 2020-11-10T05:57:31Z
dc.date.issued 2020
dc.identifier.citation Edeh, F.O, et al.(2020)."Entrepreneurial Innovation: A Resilience Strategy", Sri Lankan Journal of Entrepreneurship Volume 02 , Issue 01 , September 2020 en_US
dc.identifier.uri http://dr.lib.sjp.ac.lk/handle/123456789/9120
dc.description.abstract The paper explored the effect of entrepreneurial innovation on firm resilience in selected Nigerian hospitality firms using a cross-sectional survey. Twenty hotels that are registered with the Enugu State Ministry of Culture and Tourism were surveyed with a simple random sampling technique. The demographic profiles were analyzed using frequency distribution and linear regression was employed to analyze the formulated hypotheses. The study found that entrepreneurial innovation dimensions have a positive significant effect on situation awareness and adaptability. It was concluded that entrepreneurial innovation measured in terms of service innovation and marketing innovation enhances the resilience capacity of hospitality firms through situation awareness and adaptability. The implication of this study is that entrepreneurs in both hospitality and service-oriented sectors should embrace innovation in service delivery to their esteemed customers to enhance their resilience capacity. en_US
dc.language.iso en en_US
dc.publisher Department of Entrepreneurship, FMSC, USJ en_US
dc.subject Entrepreneurial innovation, resilience, service innovation, marketing innovation, adaptability, situation awareness. en_US
dc.title Entrepreneurial Innovation: A Resilience Strategy en_US
dc.type Article en_US


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