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Strategic orientation and marketing orientation to compete with strong brands: The success story of Chandanalepa

Strategic orientation and marketing orientation to compete with strong brands: The success story of Chandanalepa

Kumara, W. D. R; Edirisinghe, E. A. H. S.
URI: http://dr.lib.sjp.ac.lk/handle/123456789/9643
Date: 2016

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