dc.contributor.author |
Ekanayake, Sangeeth |
|
dc.contributor.author |
Abeysekera, Nalin |
|
dc.date.accessioned |
2022-02-02T18:08:20Z |
|
dc.date.available |
2022-02-02T18:08:20Z |
|
dc.date.issued |
2016 |
|
dc.identifier.uri |
http://dr.lib.sjp.ac.lk/handle/123456789/9851 |
|
dc.language.iso |
en |
en_US |
dc.publisher |
Postgraduate Institute of Management |
en_US |
dc.relation.ispartofseries |
January-June 2016; |
|
dc.subject |
Consumer engagement, Social media, Brand equity, Intention to purchase, Sri Lankan fashion retailing |
en_US |
dc.title |
Consumer engagement with social media, brand equity and intention to purchase |
en_US |
dc.type |
Article |
en_US |