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Consumer engagement with social media, brand equity and intention to purchase

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dc.contributor.author Ekanayake, Sangeeth
dc.contributor.author Abeysekera, Nalin
dc.date.accessioned 2022-02-02T18:08:20Z
dc.date.available 2022-02-02T18:08:20Z
dc.date.issued 2016
dc.identifier.uri http://dr.lib.sjp.ac.lk/handle/123456789/9851
dc.language.iso en en_US
dc.publisher Postgraduate Institute of Management en_US
dc.relation.ispartofseries January-June 2016;
dc.subject Consumer engagement, Social media, Brand equity, Intention to purchase, Sri Lankan fashion retailing en_US
dc.title Consumer engagement with social media, brand equity and intention to purchase en_US
dc.type Article en_US


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