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Effectiveness of Traditional Versus Modern Appeals in Advertising
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Effectiveness of Traditional Versus Modern Appeals in Advertising
Udunuwara, Maduka
;
Liyanage, Uditha
URI:
http://dr.lib.sjp.ac.lk/handle/123456789/9995
Date:
2006
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Volume 11 - No. 1 & 2 and Volume 10 - No. 3 & 4
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