Asian Journal of Marketing Management: Recent submissions

Now showing items 1-6 of 6

Measuring consumer experience at the retail context: development of ConEx scale

Kumara, P.A.P.S; Sirisena, A.B.; Wijesundara, T.R (Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2022)

Purpose: The purpose of this study is to conceptualize and develop a scale to measure consumer experience at the retail context. Design/methodology/approach: A questionnaire survey was conducted with a sample of 164 ...
The impact of green marketing tools on green product purchase behavior: the moderation effect of consumer demographics

Sewwandi, J.P.N; Dinesha, P.K.C (Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2022)

Purpose: The green concept has become a major concern of the modern world when consumers buy a product. Sri Lankan consumers also change their purchasing behavior toward green purchases. Even though environmental actives ...
Factors influence the choice of Word-of-Mouth recommendation sources in online purchase decisions: with special reference to the tourism and hospitality industry in Sri Lanka

Eratne, T.M; Malkanthie, M.A.A (Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2022)

Purpose: Word-of-Mouth is a strong communication tool which is perceived as a credible source by consumers. With the internet penetration now WOM is occurring in e-platforms such as blogs, social network sites etc. This ...
A Study of Children’s Influence in Family Purchasing Decisions: Parents’ Perspective

Senevirathna, S.D; Wachissara Thero, P; De. Silva, P.O (Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2022)
Customer service performance in bridging the gap between strategic management of technology and financial performance: evidence from the banking industry of Sri Lanka

Nanayakkara, S.M; Wickremasinghe, V.M; Samarasinghe, G.D (Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2022)

Purpose: There is empirical evidence that both Strategic Management of Technology (SMT) and increased Customer Service Performance (CSP) level led to improved Financial Performance (FP) of organizations. However, there ...
Do people change their buying behavior during crises? Insights from the COVID-19 pandemic in Sri Lanka

Nawarathne, N.D.D; Galdolage, B.S (Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2022)

Purpose: Panic buying occurs in many countries, including Sri Lanka, due to the recent COVID-19 pandemic, leading to inventory shortages, supply chain disruptions, and many problems in the dayto-day lifestyle of people. ...

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Asian Journal of Marketing Management: Recent submissions

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