• Measuring consumer experience at the retail context: development of ConEx scale 

  Kumara, P.A.P.S; Sirisena, A.B.; Wijesundara, T.R (Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2022)

  Purpose: The purpose of this study is to conceptualize and develop a scale to measure consumer experience at the retail context. Design/methodology/approach: A questionnaire survey was conducted with a sample of 164 ...
• The impact of green marketing tools on green product purchase behavior: the moderation effect of consumer demographics 

  Sewwandi, J.P.N; Dinesha, P.K.C (Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2022)

  Purpose: The green concept has become a major concern of the modern world when consumers buy a product. Sri Lankan consumers also change their purchasing behavior toward green purchases. Even though environmental actives ...
• Factors influence the choice of Word-of-Mouth recommendation sources in online purchase decisions: with special reference to the tourism and hospitality industry in Sri Lanka 

  Eratne, T.M; Malkanthie, M.A.A (Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2022)

  Purpose: Word-of-Mouth is a strong communication tool which is perceived as a credible source by consumers. With the internet penetration now WOM is occurring in e-platforms such as blogs, social network sites etc. This ...
• A Study of Children’s Influence in Family Purchasing Decisions: Parents’ Perspective 

  Senevirathna, S.D; Wachissara Thero, P; De. Silva, P.O (Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2022)
• Customer service performance in bridging the gap between strategic management of technology and financial performance: evidence from the banking industry of Sri Lanka 

  Nanayakkara, S.M; Wickremasinghe, V.M; Samarasinghe, G.D (Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2022)

  Purpose: There is empirical evidence that both Strategic Management of Technology (SMT) and increased Customer Service Performance (CSP) level led to improved Financial Performance (FP) of organizations. However, there ...
• Do people change their buying behavior during crises? Insights from the COVID-19 pandemic in Sri Lanka 

  Nawarathne, N.D.D; Galdolage, B.S (Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2022)

  Purpose: Panic buying occurs in many countries, including Sri Lanka, due to the recent COVID-19 pandemic, leading to inventory shortages, supply chain disruptions, and many problems in the dayto-day lifestyle of people. ...

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