A Study of Children’s Influence in Family Purchasing Decisions: Parents’ Perspective

dc.contributor.author	Senevirathna, S.D
dc.contributor.author	Wachissara Thero, P
dc.contributor.author	De. Silva, P.O
dc.date.accessioned	2022-02-25T08:53:21Z
dc.date.available	2022-02-25T08:53:21Z
dc.date.issued	2022
dc.identifier.citation	Senevirathna, S.D., Wachissara Thero, P. & De. Silva, P.O.(2022). A Study of Children’s Influence in Family Purchasing Decisions: Parents’ Perspective, Asian Journal of Marketing Management (AJMM) 2022, Vol (01), Issue (01), 47-65	en_US
dc.identifier.uri	http://dr.lib.sjp.ac.lk/handle/123456789/10359
dc.language.iso	en	en_US
dc.publisher	Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura	en_US
dc.subject	: Family buying behavior, child involvement, socialization agents, persuasion, negotiation strategies.	en_US
dc.title	A Study of Children’s Influence in Family Purchasing Decisions: Parents’ Perspective	en_US
dc.type	Article	en_US
dc.identifier.doi	https://doi.org/10.31357/ajmm.v1i01.5467	en_US