DSpace Repository

The Impact of Perceived Corporate Social Responsibility on Purchase Intention: Mediating Role of Brand Attitude and Moderating Role of Generation X & Y

Show simple item record

dc.contributor.author Arachchi, H. A. D. M.
dc.contributor.author Mendis, Trevor
dc.date.accessioned 2022-03-11T10:44:20Z
dc.date.available 2022-03-11T10:44:20Z
dc.date.issued 2021
dc.identifier.citation Arachchi, H.A.D.M. and Mendis, T., 2021. The Impact of Perceived Corporate Social Responsibility on Purchase Intention: Mediating Role of Brand Attitude and Moderating Role of Generation X & Y. Sri Lanka Journal of Marketing, 7(3), pp.269–305. DOI: http://doi.org/10.4038/sljmuok.v7i3.82 en_US
dc.identifier.uri http://dr.lib.sjp.ac.lk/handle/123456789/10529
dc.subject Brand attitude, Generation cohort theory, Generation X and Y, Perceived corporate social responsibility, Purchase intention, Theory of planned behavior (TPB) en_US
dc.title The Impact of Perceived Corporate Social Responsibility on Purchase Intention: Mediating Role of Brand Attitude and Moderating Role of Generation X & Y en_US
dc.identifier.doi http://doi.org/10.4038/sljmuok.v7i3.82 en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search DSpace


Browse

My Account