dc.contributor.author |
Arachchi, H. A. D. M. |
|
dc.contributor.author |
Mendis, Trevor |
|
dc.date.accessioned |
2022-03-11T10:44:20Z |
|
dc.date.available |
2022-03-11T10:44:20Z |
|
dc.date.issued |
2021 |
|
dc.identifier.citation |
Arachchi, H.A.D.M. and Mendis, T., 2021. The Impact of Perceived Corporate Social Responsibility on Purchase Intention: Mediating Role of Brand Attitude and Moderating Role of Generation X & Y. Sri Lanka Journal of Marketing, 7(3), pp.269–305. DOI: http://doi.org/10.4038/sljmuok.v7i3.82 |
en_US |
dc.identifier.uri |
http://dr.lib.sjp.ac.lk/handle/123456789/10529 |
|
dc.subject |
Brand attitude, Generation cohort theory, Generation X and Y, Perceived corporate social responsibility, Purchase intention, Theory of planned behavior (TPB) |
en_US |
dc.title |
The Impact of Perceived Corporate Social Responsibility on Purchase Intention: Mediating Role of Brand Attitude and Moderating Role of Generation X & Y |
en_US |
dc.identifier.doi |
http://doi.org/10.4038/sljmuok.v7i3.82 |
en_US |