Abstract:
This paper systematically reviews the impact of age, gender, education level, occupation, income level and expectation of the consumers toward the sensory perception and perceptual response for tea, coffee and a selected cola beverage. Study was conducted as a survey and samples of each beverage were tested according to ISO 8589:2007. Collected data were analyzed for multinomial regression by SPSS 22.0 statistical software. Results determines the effect of education level and occupation were insignificant (P>0.050) while age, gender, income level and expectation were significant (P<0.050). Parameter analysis further found that sensory perception and perceptual response for tea, coffee and cola has a distinct impact from the different ages, genders, income levels and expectations. Overall, the study found that pattern of consumer perception has a correlation with defined factors and the impact fluctuate consumer’s perception on beverages according to the social profile
